Sirona was founded by three friends with more than 75 combined years in the textile business. The trio worked years as part of a world-class manufacturing team that produced competitive athletic apparel for companies such as Speedo, Under Armour, Reebok, and Adidas. Now they are utilizing that experience and their individual areas of expertise to create and produce a line that will revolutionize the way we care for our animals.

The Sirona team learned over the years the secret to success in athletic apparel always revolved around the fabric. Major textile sports advancement occurred when fabrics were introduced that increased speed for swimmers by reducing drag in the water, or when fabrics wicked the perspiration away from athletes to keep them cool in the heat and warmer in the cold…so they set out to find the newest and most innovative fabric on the market.

The fabric savvy member of the trio, went to work on the project and after years of working with the most innovative scientist in apparel technology,ionized smart fabric was created and patented. From there the team went to work, and a marketing and distribution plan was formed for a new equine and pet product line.

Sirona’s products provide healing energy delivered through the new and revolutionary technology of ionized fabric. Simply put, the ionized fabric works in conjunction with the animals own electromagnetic aura to promote healing in soft tissue and muscles. No other company can provide this revolutionary fabric to the equine and companion pet market.

Our goal at Sirona is to provide equestrian and companion pet products that will, of course, improve the performance for the competitive horse; but more importantly, it will alleviate pain and promote natural healing for our horses and pets.